Have you ever given any thought to how colour can help your brand? Are the colours in your logo just there because you like them or because everyone in your industry uses them. The colours you use in your brand and marketing can have a...
You wouldn’t expect to call your local friendly electrician and ask him to make you a pair of curtains, you wouldn’t go in to your local bakery and ask them to do an oil change on your car. So why do so many businesses think...
Everyone and their dog can do my job apparently, if you have read my blogs before you will know its one of my ‘things’. I recently had an incident with a client, who after 7 years decided to ‘poach’ herself to one of my colleagues. In...
I have written about why you should use a designer and the pit falls of bad logo design over the last couple of weeks, but a post on Facebook yesterday inspired today’s ramble. I saw a post or rather mini rant, by a printers on...
One of the most important things you have as a business is your logo. For Better or for worse, it will be forever connected to you. A good corporate identity should project your style, opinions and industry. It should be memorable, for the right reasons and...
It may seem like a waste of time to sit and perform a marketing review when you could be doing something else more constructive but do you know where you sit in the marketplace? Do you know if people like your advertising? Does it have the impact...
So you are at a networking bash, you’re wandering round talking to strangers when you’re mum always told you not to as a child. There are printers, photographers, maybe an SEO guy too. Then you get introduced to a Graphic Designer. What’s your first reaction? “I use...
You might not see the point in using a professional to produce your literature but in these days of ‘quality counts’ and ‘first impressions are everything’, knocking up something yourself and photocopying it at your sisters office just won’t cut it. Think about the way you are showing...
The humble business card, the cardboard doorway to your business soul. A bit too poetic? Ok, but you know what I mean. Your business card is normally the first impression you give to someone about you and your business. It can say a lot about you so it’s...
Letterheads are a staple of business literature. We all need them, we all use them. It doesn’t mean they have to be boring. Like a business card, a letterhead can often be a first impression of your business so you should make it a good...
